All of the companies no longer advertising on Facebook due to its lack of hate speech moderation
US civil rights organisations League asked advertisers to stop advertising advertisements on Facebook in the wake of George Floyd's death at the hands of police officers. The North Face was the first major brand to halt its paid advertising on Facebook. The North Face announced its decision on Friday. The clothing company said it would
All of the companies no longer advertising on Facebook due to its lack of hate speech moderation
US civil rights organisations League asked advertisers to stop advertising advertisements on Facebook in the wake of George Floyd’s death at the hands of police officers.
The North Face was the first major brand to halt its paid advertising on Facebook.
The North Face announced its decision on Friday.
The clothing company said it would also stop advertising on Instagram, which Facebook owns.
“We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit,” Steve Lesnard, The North Face’s global VP of marketing, said in a statement.
REI said it would stop its Facebook ads for the month of July.
For 82 years, we have put people over profits. We're pulling all Facebook/Instagram advertising for the month of July. #StopHateForProfit
— REI (@REI) June 19, 2020
Learn more: https://t.co/XCQSnUO8XJ https://t.co/Jp1GaKdCUN
Talkspace, a mental health app, also halted its Facebook advertising. CEO Oren Frank said he “will not support a platform that incites violence, racism, and lies.”
We at @Talkspace discontinued our partnership discussions with @Facebook today. We will not support a platform that incites violence, racism, and lies. #BlackLivesMatter
— Oren Frank (@orenfrank) June 1, 2020
Software company Braze did the same. CMO Sara Spivey called for other companies to join the boycott on Twitter.
As a CMO, I am reallocating dollars planned for Facebook advertising to other places. I won’t fund an org that fails to act against divisiveness and hate, hiding behind “freedom of speech.” Fellow marketers, join me. #nomoremoneyforFacebook
— Sara Spivey (@SaraSpivey1) June 3, 2020
Fons, a payment company, has sworn off Facebook advertising too.
So many companies, including @getfons are exploring options to divest marketing budgets from FB/Insta. If we stop advertising, perhaps they’ll change. https://t.co/i41nySfHMh
— Eric Branner (@EricBranner) June 7, 2020
CEO and co-founder Eric Branner said that the boycott could potentially lead to Facebook changing its policy.
