Twitter set to relaunch the ‘blue tick’ verification programme

The American microblogging and social networking service, Twitter has put the verified account programme on hold. It now has released plans for its new policy on how people are “verified” on the site, an area the company has long promised to revamp to address confusion and criticisms over the blue check-mark badges it uses to authenticate the identity of prominent accounts.

Twitter revealed in a blog post that it plans to relaunch the verification programme with a new public application process in early 2021. It revealed that a public feedback period for the new policy would open on Tuesday and run until 8 December.

The blue verified badge on Twitter lets people know that an account of public interest is authentic. To receive the blue badge, your account must be notable and active

Twitter cleared out in detail in terms of the criteria for the accounts of notable and active accounts it will be verifying, being:

Government

Companies, brands, and organizations:

News

Entertainment

Sports

Activists, organizers, and other influential individuals

Twitter said it also may verify accounts that meet other standards such as being one of the top-followed accounts in the user’s country and having “off-Twitter notability”, which could be assessed through Google search trends, Wikipedia references or coverage in news outlets.

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