Shoprite introduces new private label to help local companies
Shoprite, South Africa's largest retailer, is launching an exclusive private-label product line derived from local small, medium, and micro firms (SMMEs). According to Shoprite, the new Homemade label opens up a plethora of chances for young enterprises to prosper in retail. With access to Shoprite's 534 supermarkets throughout the country, SMMEs can get their items
Shoprite introduces new private label to help local companies
Shoprite, South Africa’s largest retailer, is launching an exclusive private-label product line derived from local small, medium, and micro firms (SMMEs).
According to Shoprite, the new Homemade label opens up a plethora of chances for young enterprises to prosper in retail.
With access to Shoprite’s 534 supermarkets throughout the country, SMMEs can get their items on shelves, enhance turnover, and generate new employment in their community.
This comes on the heels of the 2022 launch of Shoprite Next Capital, a business division focused to providing small suppliers with access to its client base.
“Homegrown” refers to the products within the new private label being 100% produced in South Africa by local businesses. The product range includes South African favourites such as candy, tomato sauce, popcorn, chutney and biscuits.
The new range also allows customers to purchase a higher-quality variety at Shoprite outlets without breaking the bank.
The following SMMEs are among the first Homemade items to hit store shelves:
- Wonder Snacks: A family-owned and operated business that makes popcorn. It has grown its staff by over one-third as part of Homegrown.
- Khayelitsha Cookies: A Cape Town baking business with 87 employees devoted to empowering women. Its range includes several types of cookies.
- Exotic Taste: Started in 2006, the company makes mango and vegetable atchars. Being part of Homegrown has allowed the business to employ more than 30 people.
- Le Bon Bon: A snack foods and confectionery manufacturer started in Cape Town in 2012. It has 200 employees across several divisions and focuses on price points and innovation.
- Gordon Sweets: A family-run confectionary with 30 years of experience. The company employs approximately 50 staff in Cape Town.
All of the new label’s goods are MSG-free, Tartrazine-free, Azo dye-free, and manufactured with sustainable palm oil.
According to Shoprite, the assortment will continue to expand as new items and suppliers are introduced.
