Amazon Prime Video to introduce Ads

Amazon.com has made a revelation that it will introducing limited advertisements to its Prime Video streaming service in the US, UK, Germany and Canada early next year since it is working to increase investment in content.

The company mentioned in a statement that on Prime, it will be including an ad-free option for an additional US$2.99/month in the US, while pricing in other countries will be published later.

Introducing the Ads follows the company engaging in a companywide cost-cutting programme. Competition among streaming providers has also intensified, which has led to price hikes as well as the introduction of free or ad-supported tiers to win or keep customers.

Ads will also be appearing in other markets, such as France, Italy, Spain, Mexico, and Australia, later in the year, Amazon said. Amazon Prime costs $139 annually or $15/month.